Al-Baqara 2:16
The Cow · ayah 16 of 286
أُو۟لَٰٓئِكَ ٱلَّذِينَ ٱشْتَرَوُا۟ ٱلضَّلَٰلَةَ بِٱلْهُدَىٰ فَمَا رَبِحَت تِّجَٰرَتُهُمْ وَمَا كَانُوا۟ مُهْتَدِينَ
Ola-ika allatheena ishtarawooaddalalata bilhuda famarabihat tijaratuhum wama kanoomuhtadeen
"Those are the ones who have purchased error [in exchange] for guidance, so their transaction has brought no profit, nor were they guided."
Saheeh International translation
Recitation by Mishary Alafasy
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Other English translations
Abdel Haleem (Oxford)+
"They have bought error in exchange for guidance, so their trade reaps no profit, and they are not rightly guided."
Pickthall (classic)+
"These are they who purchase error at the price of guidance, so their commerce doth not prosper, neither are they guided."
Yusuf Ali (classic)+
"These are they who have bartered Guidance for error: But their traffic is profitless, and they have lost true direction,"